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The Science & Strategy of
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Deep dives on link psychology, personal branding, and why the most successful people never use amateur-looking links.

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The Science of the Click™

A deep dive into the neuroscience, behavioral economics, and cognitive psychology that explain why branded links generate 39% higher click-through rates—and what that means for your personal brand. Complete with peer-reviewed citations and research-backed insights.

Neuroscience Behavioral Economics Cognitive Psychology 13 Citations
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